Arrow videos mammoth seventeendisc bluraydvd combo boxed set of herschell gordon lewis hits the street roughly a month after the gore auteurs september death, and hopefully allows the fans and the curious to assess his filmography as a near whole. Books by herschell gordon lewis author of on the art of. Herschell gordon lewis, horror film maker obituary. Herschell gordon lewis books list of books by author. Youll probably love his stuff or youll take the rebellious line of gary halbert and despise him. Ive read three of his many books on the craft of direct marketing writing. On the art of writing copy by herschell gordon lewis kathleen hanover marketing copywriter, copywriting trainer, and speaker engage member since june 2017 although it was published over 30 years ago, this epic coffeetablesized book contains innumerable nuggets of scientificallybased copywriting wisdom, illustrated with numerous reprints. Eugene schwartz, david ogilvy, herschell gordon lewis and joan throckmorton.
Legendary herschell gordon lewis, a master copywriter and author of over 30 books, has distilled his knowledge into a series of rules all copywriters should. Herschell gordon lewis june 15, 1926 september 26, 2016 was an american filmmaker, best known for creating the splatter subgenre of horror films. Two thousand maniacs novelization herschell g lewis. Dm reading list11 copywriting book recommendations from. One of my sales letters was selected by herschell gordon lewis for the book worlds greatest direct mail sales letters see pages 372 to 376. Sep 28, 2016 herschell gordon lewis, who has died aged 87, was credited with inventing the splatter genre of horror film with works that revelled in fullcolour gore with a dash of titillation, including. Browse the amazon editors picks for the best books of 2019, featuring our favorite. While paying off your student loans is quite an accomplishment, it will not help you pay for groceries when you hit your retirement age. The item the buyer will receive is the item pictured thanks, and be sure to check out all of our other comic book, toy, statue, and original comic art auctions 2015 february 18th auctions please read this information before bidding.
Horror icon herschell gordon lewis, who directed more than 34 movies between 1961 and 1972 and was affectionately known as the godfather of gore, has died. Herschell gordon lewis, who has died aged 87, was credited with inventing the splatter genre of horror film with works that revelled in fullcolour gore with a dash of titillation, including. Four copywriting legends help you heighten your writing skills. Dynamic new communications techniques to help you sell more products and services. This stuffll kill ya only one filmmaker can claim the title godfather of gore. Everyday low prices and free delivery on eligible orders. Catalog copy that sizzles book hennepin county library. Something weird and shock films welcome you to the official herschell gordon lewis facebook page. The something weird video website announced his death. When i heard this week that herschell gordon lewis had died. Herschell gordon lewis books list of books by author herschell. Herschell gordon lewis, a horror filmmaker known as the godfather of gore, has died at the age of 87, according to multiple news sources. Herschell gordon lewis is undoubtedly a talented copywriter and his tipslaws and points of view are useful. Lewis written by stephen thrower with a new forward by lewis.
Herschell gordon lewis no discussion of direct marketing in the past 50 years would be complete without a mention several mentions of herschell gordon lewis. He has sold everything from collectibles to health products to computer software. Unfortunately the books seems a bit out of date because it is aimed at the mentality of the 80s. Herschell gordon lewis has never regarded himself as a great filmmaker, and it isnt false modesty on his part that prevents him from making such a claim. This auction is for a two thousand maniacs novelization herschell g lewis paperback. How to be a success in copywriting kindle edition by senoff, michael. Herschell gordon lewis is the author of on the art of writing copy 4. In 2016, arrow video released a 17disc box set titled the herschell gordon lewis feast including fourteen of the lewiss most essential films including nine bluray world debuts. Apr 25, 2019 on the art of writing copy by herschell gordon lewis kathleen hanover marketing copywriter, copywriting trainer, and speaker engage member since june 2017 although it was published over 30 years ago, this epic coffeetablesized book contains innumerable nuggets of scientificallybased copywriting wisdom, illustrated with numerous reprints. The late herschell gordon lewis, the selfproclaimed godfather of gore, was not the first filmmaker to exploit violence for commercial means. His interest in a motion picture career was predicated solely on making money, something that he has always cheerfully admitted.
Each shared valued copywriting strategies for creating compelling, powerhouse copy. On the art of writing copy by herschell gordon lewis. It really does dig deep into comparing the difference between credible, compelling copy and lukewarm copy that doesnt sell. Two thousand maniacs novelization herschell g lewis paperback. These four direct response legends may be gone, but theyre not forgotten. See more ideas about herschell gordon lewis, b movie, exploitation movie. Sep 27, 2016 the late herschell gordon lewis, the selfproclaimed godfather of gore, was not the first filmmaker to exploit violence for commercial means. Herschell gordon lewis is one of the leading copywriters of the last halfcentury.
Use features like bookmarks, note taking and highlighting while reading herschell gordon lewis on copywriting and direct marketing. Herschell gordon lewiss marketing secrets how to build an email list how to create information products that sell. I was living in chicago and the campus was in evanston, and on. He is the author of twentysix books, including selling on the net, the. Fire up the grill for an egyptian feast, were looking at the top 5 films from director herschell gordon lewis. Herschell gordon lewis, internationally recognized as the numberone copywriter in the world, has made this book his magnum opus. Dynamic new communications techniques to help you sell.
Lewis meticulously guides the student through the process of things to avoid doing. Herschell gordon lewiss most popular book is on the art of writing copy. About the author of on the art of writing copy herschell gordon lewis is one of the leading copywriters of the past halfcentury. This book will teach you a skill that will pay you for the rest of your life. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy.
Lewis, herschell gordon 19262016 worldcat identities. Great copy tips for direct mail and email from herschell gordon lewis. I went to northwestern for 215 years and was a starving student, as everyone has been at one time or another. Dalyswartz public relations is a fullservice marketing communications firm founded in orange county, california in 1986. Legendary herschell gordon lewis, a master copywriter and author of over 30 books, has distilled his knowledge into a series of rules all copywriters should read.
May 30, 2011 in his book, direct mail copy that sells. Lewis annual stuffed full with lewisthemed activities plus archive promotional material fullyillustrated 92page art book featuring the definitive overview of the entire career of h. Sep 26, 2016 horror icon herschell gordon lewis, who directed more than 34 movies between 1961 and 1972 and was affectionately known as the godfather of gore, has died. Hgl doesnt say you have to create works of art or that you should not write with a. Herschell gordon lewis has written the benchmark of copy. On the art of writing copy by herschell gordon lewis kathleen hanover marketing copywriter, copywriting trainer, and speaker engage member since june 2017 although it was published over 30 years ago, this epic coffeetablesized book contains innumerable nuggets of scientificallybased copywriting wisdom, illustrated with numerous reprints of classic ad campaigns and copywriting samples.
How to get copywriting clients how to make money as a freelance fundraising copywriter. Dynamic new communications techniques to help you sell more products and services by lewis, herschell gordon, 19940801. Every time youve visited your mailbox during the last three months, its probably been chock full of these passports to your copywriting success. He is author of 26 books, including marketing mayhem, the advertising age handbook of advertising, selling on the net, and sales letters that sizzle. The adweek copywriting handbook by joseph sugarman summary axioms copywriting is a mental process. Arguably the best known and most respected advertising copywriter of our time, herschell gordon lewis presents his hardboiled knowledge of which words sell and which words dont. This book, if studied and closely followed, will keep the copywriter from writing bad copy. Herschell gordon lewis has 36 books on goodreads with 439 ratings. Herschell gordon lewis discusses his films with cowriter andrew j. Featuring the magnetic and renowned copywriter herschell gordon lewis, it was a highpaced, informationfilled hour that any copywriter. Copywriting tips for writing easytoread, compelling content. A legendary copywriter shares his secrets with you.
On the art of writing copy book by herschell gordon lewis. Starting with the four great laws the key to copywriter survival during this age of skepticism, the author then presents the umbrella rule the three. This book was single handedly responsible for taking my copy writing from good to much better. On the art of writing copy herschell gordon lewis on.
Hgl doesnt say you have to create works of art or that you should not write with a conversational tone. Herschell gordon lewis was born on june 15, 1926, in pittsburgh. Lewis achieved cult status as the creator of such overthetop horror films as blood feast, a taste of blood, she devils on wheels, and two thousand maniacs. Dynamic new communications techniques to help you sell more products and services lewis, herschell gordon on. He is author of 27 books, including marketing mayhem, the advertising age handbook of advertising, selling on the net, and sales letters that sizzle. Also includes a recap of exhumed films hgl marathon here in. Jan 25, 2017 herschell gordon lewis was a filmmaker, known as the godfather of gore. That peculiar but apt identification seems to be the exclusive property of herschell gordon lewis. The herschell gordon lewis feast 19631972 bluraydvd combo director. But for junior copywriters i can highly recommend this book. Catalog copy that sizzles all the hints, tips, and tricks of the trade youll ever need to write copy that sells book. However, after retiring from the world of horror movie making, he published more than twenty books, one of them being on the art of writing copy.
Herschell gordon lewis s marketing secrets how to build an email list how to create information products that sell. Herschell gordon lewis on copywriting and direct marketing. Our clients demand greater brand recognition, increased sales and greater awareness of their productsservices to maintain current customers and attract new ones. On the art of writing copy by herschell gordon lewis goodreads. The herschell gordon lewis feast bluraydvd combo arrow. Herschell gordon lewis is one of the leading copywriters of the past halfcentury. The author or coauthor of more than 30 books, herschell is also a widely read. Herschell gordon lewis is known for his copywriting prowess and this book is a guide to writing catalogue copy. Ive been a wellestablished freelance copywriter since 1993. Sep 28, 2016 herschell gordon lewis was born on june 15, 1926, in pittsburgh. Download it once and read it on your kindle device, pc, phones or tablets. The author or coauthor of more than 30 books, herschell is also a widely read columnist.
Hes written for direct marketing magazine, the nonprofit times. Buy herschell gordon lewis on the art of writing copy 2nd revised edition by herschell gordon lewis isbn. In the world of direct marketing, herschell gordon lewis is a legend. In 2009, lewis wrote a book titled the godfather of gore speaks. His father, emmanuel, died when he was 6, and his mother, the former geraldine waldman, took him to chicago. Author of 32 books, including internet marketing tips, tricks, and.
Herschell gordon lewis author of on the art of writing copy. He is often called the godfather of gore a title also given to lucio fulci, though his film career included works in a range of exploitation film genres including juvenile delinquent films, nudiecuties, two childrens films and at least. See all books authored by herschell gordon lewis, including on the art of. But in that vast array of titles, few do what the art of writing copy by herschell gordon lewis does. Should you pay off your student loans before investing. With an unusual background that included teaching english literature to college students, producing and directing television commercials, and voicing radio and television. Here are four books you can crack open to reveal their copywriting tips and strategies. Herschell gordon lewis author of 20 books on advertising, writing and direct marketingreveals secrets of success in copywriting even though i had heard about herschell gordon lewis years, i never gave hershell much thought until i was searching for one of his books, worlds greatest direct mail sales letters of all time.
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